La Telefonata

Cersaie 2025 - Bologna

The access, a thin slit, introduces a liquid and abstract space, made of reflections, soft lights and color contrasts. A conceptual catwalk brings two products into dialogue as two absent strangers, turning absence into storytelling. The exposition finds fulfillment in a functional and clear area, dedicated to technical explanations, which balances the interpretative complexity of the first part. Functionality and service come together in discreet but strategic spaces, completing a project capable of combining originality, formal quality and exhibition innovation.

The Stand won the ADI Booth Design Award 2025, an award awarded by the Industrial Design Association.