Madame Bovary
Newsletter 2025 / 02












In this Capsule Sōdai merges with an icon of literature, Madame Bovary by Gustave Flau-bert.
A novel known for its critique of society, for the portrayal of the protagonist Emma Bovary as a complex, ambiguous and contradictory figure, and for its tragic ending.
Madame Bovary, bored by the monotonous bourgeois life and trapped in a marriage that does not satisfy her, is seduced by luxury and clandestine love. An incessant search for impossible happiness and the conflict between appearance and reality, topics still relevant today.
Sōdai redesigns six scenes from the book with the brand’s typical style.
The themes, atmospheres and objects have been used to reinterpret the events, characters and aesthetics of the novel, redesigned with stylistic contaminations typical of the twentieth century.